SMART GmbH Hammer
september 2008
objective: design a concept for a hammer using the brand design language of SMART GmbH
exploration: understanding SMART GmbH's design values
- efficient: use of space, environmental consciousness
- cute: toy-like, geometric shapes and contrasting colors, size
- adequately functional: achieves a clear purpose
- confident: "reduced to the max," "open your mind"
concept generation: profile and encapsulation
concept exploration: encapsulation
prototyping: pink foam form exploration
a SMART GmbH hammer
A hammer that exhibits the SMART GmbH brand design values of efficiency, cuteness, adequate functionality, and confidence.


Copyright © Nina Joshi 2010. Last updated 3.25.10.